Business Development

Simon Johnson has advised businesses in a whole range of sectors on how to develop and grow their operations. These sectors have included professional services, consumer goods, sponsorship solutions, event software and charitable revenue support. He has also provided reports and recommendations to leading sports organisations on their best approach to commercial revenue raising.

Simon combines his extensive business contacts with an intuitive understanding of business growth opportunities in the companies that he advises. He quickly understands the products or services of the business and is able to identify and implement strategies for identifying and how to target specific clients or customers.

He then can advise how to improve the assets of the business, including their marketing and sales material and digital content, to attract the attention of targeted customers and clients.

He is very happy to represent the business directly in meetings with new customers and clients and to use his understanding of the business and the potential customer to create an optimum sales environment. He specialises in matching businesses, and products to potential customers and clients from his extensive network.

Business development is the key to business growth, to increasing revenue and diversifying income streams. It enables a company to expand, while improving its product offerings, sales, customer service, and brand awareness. Depending on the size of the enterprise, the contents of a business development strategy can differ, but there are certain common basic principles.

Firstly, a comprehensive business development strategy can help a company diversify and increase its revenue and lower costs. It enables a firm to identify which new markets and products have the most potential to generate increased revenues, and where deal making should be prioritised. You can also focus on areas of growth and analyse what funding might be required to unlock new business.

On a similar note, a detailed business development strategy can also open up the possibility of expanding into new markets. Being able to tap into new areas of opportunity could be a potentially lucrative growth strategy, and business development can provide company leaders with the tools and information they need to enter these markets and access new customers.

Another important aspect of business development is that it helps build key relationships. Connecting with a new and wider network can be crucial to identifying new business opportunities, and generating leads. As well as creating brand new possibilities, business development can help a firm strengthen existing relationships to deliver repeat customers or hone and enhance talent from within.

Finally, the practice can help an organisation build a better brand by focusing marketing on the best areas for business growth. The two disciplines can work hand in hand to develop campaigns that not only target the existing audience, but also opens up the firm to new customers and markets. The insights gained from a successful business development campaign can also help inform new marketing strategies.